Storefront
A dentist, a salon or a repair shop has an address that appears on the map. Accuracy matters: suite number, hours, categories and photos of the real entrance.
Google Business Profile help for Denver trades 
5.0 Rating on Google
Denver Local SEO Starts With a Number: How Many Reviews the Map Already Holds
Open Google Maps in Denver, type a trade, and the first thing you meet is a stack of reviews. In our November 2026 snapshot a median plumber listing had 250 and a strong one 1,700, while a median electrician listing had 25 and a strong one 100. Same city, same search box, very different walls.
GetPhound is an online marketing company, and local SEO in Denver is where much of our work starts: the profile, the categories, the photos and a review routine that never stops. The table below gives the wall for ten trades, and what follows explains what to do about it.
5.0 Rating on GoogleThe wall, by trade
Ten Trades, Ten Different Review Walls
Locate your trade, note the median and the top-quarter figures, then compare your own listing.
| Query | Median Denver listing, reviews | Top-quarter listing, reviews | Star average | Per 100: has a website | Per 100: fewer than 10 reviews |
|---|---|---|---|---|---|
| Plumber | 250 | 1,700 | 4.9 | 95 of 100 | 10 of 100 |
| Electrician | 25 | 100 | 4.9 | 90 of 100 | 10 of 100 |
| HVAC | 140 | 350 | 4.7 | 90 of 100 | 10 of 100 |
| Roofing contractor | 120 | 450 | 4.9 | 100 of 100 | 0 of 100 |
| Dentist | 450 | 650 | 4.8 | 100 of 100 | 5 of 100 |
| Auto repair | 300 | 550 | 4.6 | 80 of 100 | 5 of 100 |
| Painters | 80 | 250 | 4.9 | 95 of 100 | 10 of 100 |
| House cleaning | 150 | 350 | 4.8 | 95 of 100 | 10 of 100 |
| Urgent care | 600 | 2,250 | 4.4 | 100 of 100 | 0 of 100 |
| Landscaping | 50 | 100 | 4.8 | 95 of 100 | 25 of 100 |
What Google Maps held for Denver on November 12, 2026. Treat the review counts as a floor, since they climb every week.
How to read it
Median 25, Top Quarter 100: Why Electricians and Plumbers Need Different Plans
The spread between trades is enormous. Urgent care had a median of 600 reviews and a strong listing at 2,250, with a star average of 4.4, the lowest of the ten. Dentists sat at 450 and 650, auto repair at 300 and 550, cleaning at 150 and 350, painters at 80 and 250, and landscaping at 50 and 100, with 25 of every 100 landscaping listings holding fewer than ten reviews.
Two things follow. First, the right goal is relative: an electrician with 60 reviews is already above the median, while a dentist with 60 is far below. Second, the bar is a floor, not a ceiling. Reviews accumulate, so waiting is a decision to fall behind. Denver local SEO that works is steady: ask every customer, answer every review, and never batch a hundred requests at once.
Profile types
Storefront, Service Area or Both: Choosing How Google Sees You
Service area
Plumbers, roofers and cleaners may hide the street address and list the areas they serve. That list should match the neighborhoods and suburbs where jobs actually happen.
Both
A window or solar company with a showroom and installers can list the address and the service areas, provided the two match the website.
Address quirks
Colfax, Counties and Three Area Codes: Details That Confuse Google and Customers
Denver has a few quirks that a Business Profile needs to handle. Colfax Avenue is about 49.5 miles long and passes through Capitol Hill, Aurora and Lakewood, so two businesses on Colfax can be in different cities and counties. The city itself is a consolidated city and county, with Adams, Arapahoe and Jefferson counties bordering it. Area codes 303, 720 and 983 are all in use, so a tracked phone number can carry any of them without looking out of place.
Our rule is simple: the address on the profile, on the website and in every citation must read identically, and the service areas must use the names customers type. A profile that says Denver while the website says Aurora, or the reverse, makes a quiet mess that takes months to repair.
When to ask
The Review Routine Should Rise Before the Peak
Four trades with very different busy stretches.
| Business type | High season | Low season | High-season strength |
|---|---|---|---|
| Roofing contractor | August, April | September, December | 1.2 times an average month |
| Pest control | July, August | February, December | 1.4 times an average month |
| Tree service | December, May | November, August | 1.3 times an average month |
| Plumber | March, April | October, November | 2.5 times an average month |
Month-by-month Denver search curves, November 2026 read. Each trade is measured against itself, never against another trade.
Timing
Tree Service Searches Peak in December and May; Plumbing in March and April
Roofing is busiest in August and April, pest control in July and August, tree service in December and May at about 1.28 times an average month, and plumbing in March and April at about 2.55. Those are search peaks, not job counts, but they tell us when the map pack will be watched most closely. A tree service should have its profile, photos and recent reviews in order by early spring and again by late autumn.
We also look at the quiet months for review requests. A pest control customer served in February can be asked and reminded while the phone is slow, so the profile arrives at July stronger. That is how Maps optimization in Denver turns a slow month into preparation.
First thirty days
What We Fix on a Denver Profile in the First Month
Categories and services
Primary and secondary categories chosen for how your trade is searched, plus a service list written in plain words.
Photos and posts
Real photos of work, crew and storefront, with fresh posts that mention the neighborhoods you cover.
Review routine
A text or email request after every job, a calm reply template and a monthly count compared with the wall.
Citations and consistency
The same name, address and phone on the directories that matter, with duplicate listings merged.
Plans
Local SEO in Denver Is Part of Every Plan, Not an Add-On
Search and Maps work live in the same four flat monthly plans. Paid ads are billed separately at $895, $1,595 or $2,295 a month for one, two or three platforms, and the ad budget is paid to the platform.
Maps questions
What Denver Owners Ask About Google Maps and Reviews
How much does Denver local SEO cost?
Local SEO is part of every plan. RankGuarantee™ is $495 a month for 25 landing pages. Organic Growth is $1,495 for Silver, $2,495 for Gold with a managed website and $3,495 for Platinum. No setup fee, no contract. Ad management is separate.
How many reviews do I need to appear in the map pack?
There is no single number. In our snapshot a median plumber listing had 250 and a median electrician 25, so the bar depends on your trade. We compare your count with the table and plan a steady climb rather than chase a figure.
Can I hide my home address?
Service-area businesses can, but the service areas should be real. A Business Profile that lists places you never serve invites suspensions and wasted calls.
What if my business sits on Colfax in Aurora but customers say Denver?
We list the true address and write pages that name both. A Colfax address can be in Aurora or Lakewood, and customers type either. Honest naming keeps the profile safe.
Do reviews from customers in Aurora or Lakewood count?
Yes, reviews count wherever the customer lives. A spread across the suburbs you serve helps the profile look real and supports map positions for nearby searches.
How do I handle a bad review?
Reply politely within a day or two, offer to make it right by phone and never argue in public. Future customers read the reply as much as the review.
Is Google Maps optimization different from website SEO?
Yes. Maps rewards distance, categories and reviews, while the website rewards pages, links and clear answers. They help each other, which is why we plan them together. See the Denver SEO page for the website side.
Do you write reviews for me?
No. Reviews must come from real customers. We help you ask for them well and reply to them well.
Explore more
More Pages for the Map-Minded Owner
Start Here
- Denver Marketing CompanyWhat a Denver marketing company does for a local business, the order of the channels across ninety days, and what to ask before you hire one.
- Denver SEO ServicesDenver SEO services explained market by market: citywide, neighborhood, suburb and landmark searches, what Google showed on five of them, the review wall by trade, and flat monthly plans.
- Denver SEO and Digital MarketingA data brief for Denver business owners: Census figures, what Google showed on four searches, review benchmarks and search seasons by trade, and the search and paid plan that follows.
Get Found in Search
- Denver Local SEO and Google Maps (you are here)Denver local SEO and Google Maps optimization: the review wall for ten trades, service-area versus storefront profiles, address quirks and flat monthly plans.
- Denver AI Search OptimizationDenver AI search optimization: how people ask assistants about Denver businesses, which result pages already carry an AI summary, what to publish and what no one can promise.
Paid Advertising
- Denver Paid AdsA channel order for Denver advertisers, set against what Google put on the page in November 2026, the timing of hail and snow, and the county lines that cut through the metro.
- Denver Google AdsPay-per-click campaigns for Denver trades and services, paced against a lopsided search calendar, aimed by corridor and suburb, and tracked down to the phone call.
- Denver Meta AdsMeta Ads (Facebook and Instagram) for Denver businesses, built around a young, renter-heavy population, campus and hospital audiences, festival weekends and honest limits.
Website and Content
- Denver Lead GenerationLead generation marketing for Denver businesses: what counts as a lead in each trade, how sectors and speed decide which leads close, and why owned channels beat renting them.
- Denver Web DesignWebsite design for Denver businesses, built around district and suburb pages, phone-first calling and directions, quick loading and tracking that proves the site earns its keep.
- Denver Content MarketingContent marketing for Denver businesses planned on the weather and the search calendar: cost pages, seasonal pages, district pages and questions customers really ask.
Get in Touch
Send Your Profile Link and We Will Compare It to the Wall
Share your Google Business Profile, or tell us you do not have one yet, plus your trade and the neighborhoods you serve. We will count reviews against the benchmarks on this page and write back a first-month plan. Ring 610-825-4363 or email hello@getphound.com.