Internet Marketing Services
Denver has had three of the ten costliest hailstorms in the country (1990, 2009 and 2017) and averages about 53.5 inches of snow a year, so a business owner here rarely gets an even calendar to plan around. Paid advertising in Denver is therefore a matter of order and timing before it is a matter of budget: which channel goes first, aimed at which streets, and turned up in which month. GetPhound is an online marketing company, and we build and manage Google, Bing and Meta Ads (Facebook and Instagram) campaigns for service businesses, beginning with a small tracked test. Our fee starts at $895 monthly for a single platform, clicks are paid to the platform on top, and nothing locks you in.
5.0 Rating on GoogleA city that is also a county
Denver is a consolidated city and county, and the suburbs around it sit in other counties: Adams, Arapahoe and Jefferson all touch the city, Aurora reaches across Arapahoe, Adams and Douglas, and Lakewood is in Jefferson. Colfax Avenue stretches about 49.5 miles and passes through Capitol Hill, Aurora and Lakewood, which means a Colfax address can be in a different city from the one a customer typed. For an advertiser that is a practical problem. A location setting drawn around the city line leaves out the Aurora homeowner who still calls a city company, and a wide radius pulls in people the crew will never drive to.
Residents also search by names that appear on no official list. Denver has 78 official neighborhoods, yet people type LoDo, RiNo, LoHi, Uptown or Wash Park, and the first two are parts of districts rather than neighborhoods on their own. Online advertising across the Denver metro works best when the account is built from the names customers use and the suburbs the business really serves, with a short list of places excluded on purpose. The next table shows what Google itself put on the page for eight common searches.
Before the first click
| Phrase typed | Local map pack | Paid ads above | AI answer box | Snippet box |
|---|---|---|---|---|
| denver plumber | Yes | Yes | Yes | No |
| denver hvac | Yes | Yes | No | No |
| denver snow removal | Yes | Yes | Yes | No |
| denver tree service | Yes | Yes | Yes | No |
| denver roofing | Yes | No | No | No |
| denver dentist | Yes | No | No | No |
| denver pest control | Yes | No | No | No |
| denver landscaping | Yes | No | No | No |
Each phrase was searched once from a Denver location on November 12, 2026, and we noted what surrounded the organic results. Layouts get shuffled often.
Reading the snapshot
In our November 2026 snapshot the plumber, HVAC, snow removal and tree service searches carried paid ads above the results, while roofing, dentist, pest control and landscaping did not. Every one of the eight showed a map pack, and an AI answer box appeared on three of them: plumber, snow removal and tree service. The reading is straightforward. Trades where a customer needs someone today attract bidders, and trades where the buyer plans a project are less contested on the day we looked. That is one photograph, and an empty ad slot can fill the following week.
It also tells a Denver owner something about order. If the map pack is on every page and your listing is thin, repairing the profile may beat buying clicks, which is what our Denver local SEO page covers. If you sell an urgent service in a crowded auction, ads are a way to be present while the organic work matures. Our plain account of search engine optimization in the city sits on the Denver SEO page, and the two channels usually run side by side.
Calendar
| Service | Hottest two months | Coolest two months | Hottest month against a normal one |
|---|---|---|---|
| Snow removal | November, October | April, May | 1.7 times an average month |
| Plumber | March, April | October, November | 2.5 times an average month |
| Landscaping | April, May | December, November | 1.8 times an average month |
| HVAC | June, July | December, September | 1.4 times an average month |
| Roofing contractor | August, April | September, December | 1.2 times an average month |
Month by month interest in each trade among Denver searchers, read in November 2026 and scaled so an average month equals one. A contour, not a headcount.
When to spend
Snow removal is the clearest case in the table. Searches for it were highest in November and October, at about 1.67 times an average month, and lowest in April and May, near 0.37. The weather table for the same city tells a different story: average snowfall was heaviest in March at 9.2 inches, and April still averaged 6. People hire a plow service in autumn, before the storms, and the spring snow lands on customers who already have a contract. An ad budget for that trade belongs in October and early November, not in the week of a storm.
Plumbing swings harder than any trade we checked. Its busiest stretch, March and April, ran about 2.55 times an average month and its quietest, October and November, about 0.38. Landscaping peaks in April and May at about 1.79 times and bottoms out in December and November near 0.47. HVAC runs warm, with June and July around 1.36 times and December and September near 0.83. Roofing is flatter, with August and April near 1.19 and September and December near 0.71. A paid search plan here therefore gets a floor, a ramp and a ceiling for each service, agreed in advance.
Channel ladder
Search comes first for most service businesses because the person is looking right now. A few narrow campaigns on your most wanted jobs, pointed at districts and suburbs you will drive to, make the first test. The build details are on the Google Ads management page.
The keyword and landing page work carries over, but Bing is its own account with its own traffic. We switch it on after Google has settled and the budget has room, so the learning stays clean.
Meta finds people in the middle of a scroll. It fits a district offer, a campus crowd, a festival weekend or a reminder to past visitors. The Denver Meta Ads page shows how we build the audiences and where the channel runs out.
Formats and availability keep changing and nobody has a long record, so we run a capped test with an end date and a written list of what we learned. Unpaid AI search optimization is a different job: making your facts easy for assistants to repeat.
Side by side
| Channel | Where the ad appears | Your part | We pause it when |
|---|---|---|---|
| Google search ads | Above or beside results for a service typed with a place | Tell us which suburbs you serve and which jobs you refuse | Calls arrive from places or jobs you cannot take |
| Bing ads | Search results on a separate network | Patience with small volume in niche trades | Volume is too thin to judge after a fair run |
| Meta Ads (Facebook and Instagram) | Feeds and stories for people in a place or audience | Real photos or video, and fast replies to forms | Leads arrive faster than anyone can answer them |
| ChatGPT ads | Inside an assistant conversation, in formats still changing | Agreement that this is an experiment with a hard cap | The cap is reached or the format changes |
The management fee covers building, tuning and reporting. Ad spend belongs to you and is paid to each platform.
What it costs
The fee tracks how many platforms we operate for you: $895 monthly for one, $1,595 for two and $2,295 for three. It buys the build, keyword and audience research, a landing page check, tracking for calls and forms, weekly adjustments and a written monthly report. The money you spend on clicks goes to Google, Microsoft or Meta and stays in your own account. We skim nothing from it and ask for no setup fee or contract, so you can stop whenever the results stop justifying the work.
The size of the first test is a different decision and we will not borrow a benchmark we cannot source. It comes from what one new customer is worth, how many jobs your crew can finish in a week and what the test has to teach. One clear question and a modest cap usually teach more than a large budget aimed at nothing in particular.
Pricing
Owner questions
Management is $895 a month for one platform, $1,595 for two and $2,295 for three. Ad spend is separate and paid to the platform. No setup fee, no contract.
We will not give you a made-up figure. We start from the value of one new customer, the jobs your crew can absorb in a week and the question the test must answer. Most owners begin with a capped amount, find out which phrases and places pay, then raise the cap when the numbers hold.
Often you may not need to. In our snapshot the map pack appeared on every Denver search we checked, so a strong profile can carry a lot. Ads help when you want a specific service, a slow month or a suburb your listing does not reach. We check your own results first.
Either, by design. Google and Meta let us target by area, so a campaign can stay inside the city line, add Aurora or Lakewood on purpose, or exclude places you will not serve. We group nearby districts so a campaign has enough volume to learn from.
Rarely. Google catches people already looking, and Meta reaches people who were not. We prove search first, then add Meta for a seasonal offer or a retargeting list, so you can tell which channel produced which call.
Earlier than instinct suggests. Snow removal searches in our snapshot peaked in November and October, well ahead of the heaviest snowfall, and landscaping peaked in April and May. We schedule the ramp a few weeks before those months and hold a small floor in the quiet ones.
Only as a small, capped test once your other channels are tracked. Formats keep changing and the history is short. They differ from AI search optimization, which is the unpaid work of making your facts easy for assistants to quote.
No to all three. The fee is a flat $895, $1,595 or $2,295 a month depending on the number of platforms, and ad spend goes straight to the platform. You may pause or change the plan when the season turns.
Calls and forms often show up within days, but a fair verdict takes several weeks of tuning and enough volume to compare. We report calls, forms and cost per result against your actual jobs, and we do not promise a date or an outcome.
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Get in Touch
Name the job you want more of, the Denver streets and suburbs your crew will really reach, and the month your calendar goes thin. Our reply will lay out a channel order, one flat monthly price and a modest first test. Ring 610-825-4363 or email hello@getphound.com.